Privacy Policy


Inspire takes your privacy seriously and we are committed to protecting your personal information. The purpose of this policy is to outline how Inspire has established measures to protect your privacy and information rights, including:

• What personal data we collect from you when you use our website, contact us and use our services.

• How we collect and use this information

• How we keep information secure

• How you can contact us if you wish to exercise any of your rights or to make a complaint

Information we collect

Please find below a summary of the information we collect and how we use this 

to deliver services to you.


When do we collect

Information we collect

Why we collect it?

Lawful Basis

When you register for any of our services, you may provide us with:


• Your personal details, including your address, email address, phone number and date of birth.

• Your account login details, such as your username and the password you chose.


To provide the products and services you may request - We need to process your personal data so that we can manage your account or bookings.



When you browse our websites, we may collect:

• Information about your browsing behaviour on our websites.

• Information about when you click on one of our adverts, including those shown on other organisations’ websites.

• Information about the way you access our digital services, including operating system, IP address, online identifiers and browser details.


To manage and improve our products, services and day-to-day operations - We use personal data to carry out internal research and development, and to develop and improve our services, IT systems, security and the way we communicate with you. 



When you buy our products online, we may collect:

• Passenger information, passport details, other ID document details.

• Relevant medical data and any special requests relating to these.

• Information about your purchases, including what you bought, when and where you bought it and how you paid for it. We do not store card information.

• Information about the way you access our digital services, including operating system, IP address, online identifiers and browser details.


To personalise your experience - In order to provide services requested by you we may share personal data with suppliers of your travel arrangements, including airlines, hotels and transport companies. We also use data to provide you with the services you want to buy and help you with any orders and refunds you may ask for.



Contract & Consent

When you contact us or we contact you or you take part in promotions, competitions, surveys or questionnaires about our services, we may collect:

• Personal data you provide when you connect with us, including by email, post and phone or through social media, such as your name, username and contact details.

• Your behaviour with emails and other digital communications we send to you that you open, including any links in them that you click on.

• Your feedback and contributions to customer surveys and questionnaires.


To manage and improve our services and day-to-day operations. This will also help us to better understand you as a customer, and to be able to provide you with services and marketing communications relevant to your interests.


Personal data you provide about other individuals:

• We use personal data about other individuals provided by you, such as those people on your booking.

(By providing other people’s personal data, you must be sure that they agree to this and you are allowed to provide it. You should also ensure that, where appropriate, they understand how their personal data may be used by us.)

This data is used to complete or add to services provided by us.


Other sources of personal data:

• We may use personal data from other sources like service providers where you have agreed to sharing your data with us.

Other Service providers contract us to fulfil services with them or on their behalf for which personal data must be shared



0161 440 6600

Your rights

You can exercise specific rights with regards to the data that we hold about you.
 These include:

  • Right to be informed 
  • Right of access
  • Right to rectification
  • Right to erasure
  • Right to restrict processing 
  • Right to data portability 
  • Right to object 
  • Rights relating to automated decision-making 

Right to be informed about the collection of personal information

You have the right to be informed of: the source of your personal information; the purposes, legal basis and methods of processing; the data controller’s identity; and the entities or categories of entities to whom your personal information may be transferred.


Right to access personal information

You have a right to request that we provide you with a copy of your personal information that we hold.


Right to rectify personal information

You have a right to request that we rectify inaccurate personal information. We may seek to verify the accuracy of the personal information before rectifying it. This can also include incomplete data.


Right to erase personal information

You can also request that we erase your personal information in limited circumstances where:


• it is no longer needed for the purposes for which it was collected; or

• you have withdrawn your consent (where the data processing was based on consent); or

• following a successful right to object (see right to object); or

• it has been processed unlawfully; 

• the personal information must be erased for compliance with a legal obligation under

Data Protection Law.


We are not required to comply with your request to erase personal information if the processing of your personal information is necessary:


• for compliance with a legal obligation; or

• for the establishment, exercise or defence of legal claims.


Right to object to the processing (including direct marketing) of your personal information

You can object to any processing of your personal information which has our legitimate interests as its legal basis, if you believe your fundamental rights and freedoms outweigh our legitimate interests.


If you raise an objection, we have an opportunity to demonstrate that we have compelling legitimate interests which override your rights and freedoms.


You can request that we stop contacting you for marketing purposes.


If you have joined our mailing list, you can manage your marketing preferences automatically by clicking the "unsubscribe" link that you will find at the bottom of our emails which you receive from us, or you can unsubscribe by contacting us and we will remove you from the relevant marketing list.


Right to data portability

You can ask us to provide your personal information to you in a structured, commonly used, machine readable format, or you can ask to have it transferred directly to another data controller, but in each case only where:


• the processing is based on your consent or on the performance of a contract with you; and

• the processing is carried out by automated means.


Right to restrict the processing of your personal information

You can ask us to restrict your personal information, but only where:


• its accuracy is contested, to allow us to verify its accuracy; or

• the processing is unlawful, but you do not want it erased; or

• it is no longer needed for the purposes for which it was collected, but we still need it to establish, exercise or defend legal claims; or

• you have exercised the right to object, and verification of overriding grounds is pending.


We can continue to use your personal information following a request for restriction, where:

• we have your consent; or

• to establish, exercise or defend legal claims; or

• to protect the rights of another natural or legal person


Rights relating to automated decision-making including profiling

Inspire only uses automated decision making when carrying out fraud checks during the payment process.
 Where we apply automated decision making: 

• we can give you information about the processing;

• you can request human intervention or challenge a decision.

Exercising your rights

If you would like to exercise any of your individual data protection rights, please contact us on In order to respond to your request, we will need to validate your identity. We have one month (defined as 28 days) time to respond to your request. This can be extended by up to a maximum of two months for complex or multiple requests.

Marketing communications

From time to time we may send you relevant offers and news about our services in a number of ways, including by email. We may also send you information about our services that we believe may be of interest to you. We will only do this if you previously agreed to receive these marketing communications.


When you book or register with us we will ask if you would like to receive marketing communications. You can change your marketing preferences online, over the phone, using the ‘unsubscribe’ link in our marketing emails, or by writing to us (e.g. email) at any time. Of course, the choice is entirely yours, but if you say you do not want to receive marketing information from us this will prevent you from receiving great offers or promotions that may be of interest to you.


You may still receive service-related communications from us. For example, confirming bookings you make with us and providing important information about the use of our products or services.

Keeping your information

We will hold on to your information for as long as required for the purposes they were collected. 

If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions, we may also keep hold of some of your information as required, even after you have closed your account or it is no longer needed to provide the services to you.

Securing your information

We know how important it is to protect and manage your personal data. We take appropriate security measures to help protect your personal data from accidental loss and from unauthorised access, use, alteration and disclosure. 

When you personal data is no longer required, or you have asked us to erase your data, we use industry approved measures to securely destroy and dispose of this data.

The personal data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by organisations operating outside the EEA who work for us or for one of our suppliers. We put in place appropriate protections to make sure your personal data remains adequately protected and that it is treated in line with this Policy. These protections include, but are not limited to, appropriate contract clauses, such as standard contract clauses approved by the European Commission , and appropriate security measures.


You can also contact us if you have a complaint about how we collect, store or use your personal data. The primary point of contact for all issues arising from this Privacy Policy is our Data Protection Representative, who can be contacted at or by sending us a communication to Data Protection Representative, Inspire Europe Ltd, Victoria House, 19-21 Ack Lane East, Bramhall, SK7 2BE, United Kingdom.

We aim to resolve complaints but if you are dissatisfied with our response, you may contact our supervisory authority the Information Commissioner’s Office (ICO): Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF.

Cookie Policy

Explanation of Cookie

“An HTTP cookie (also called web cookie, Internet cookie, browser cookie, or simply cookie) is a small piece of data stored on the user's computer by the web browser while browsing a website. Cookies were designed to be a reliable mechanism for websites to remember stateful information (such as items added in the shopping cart in an online store) or to record the user's browsing activity (including clicking particular buttons, logging in, or recording which pages were visited in the past). They can also be used to remember pieces of information that the user previously entered into form fields, such as names, addresses, passwords, and payment card numbers.” – Wikipedia.


Inspire and Cookies

Inspire use different types of cookies for different purposes, such as improve customer experience and to provide important features and functionality on the websites. For example, we use some cookies to provide a seamless service when you use our website or complete a booking. 


Session cookies exist just for your session on our Platform and persistent cookies exist for a period of time after your visit. First party cookies are cookies set by our Platforms and third party cookies are set by third party platforms. We utilise both session and persistent cookies, and first and third party cookies.


To assist you, we have provided a more detailed explanation of the types of cookies we use below, categorised by the purpose of the cookies.

As per the GDPR and Data Protection guidelines Inspire has to provide a Cookie Policy on all of the websites, as well as ensuring that Customers are able to reject cookies that are deemed “non-essential”.


When accepting cookies, these are placed on your device or machine to fulfil the purposes they have been designed for. When choosing to reject cookies through the cookie management tool on the website, non-essential cookies will not be placed, essential cookies however will still be placed as these are strictly necessary for the functions and or performance of the website.


Cookie Categories


Essential cookies

These cookies are also known as strictly necessary cookies and are required to perform basic website functionality.

They are essential for the operation of our Platforms/Websites. They include, for example, cookies which enable you to log into secure areas of our websites; progress or complete a booking; or make use of our other online services. 


Functional cookies

These cookies allow us to personalise content for you.

They are used to recognise when a user returns to our Platforms. This enables us to personalise content for you, provide your details if you are registered, remember your preferences (for example, your choice of language or region) and provide assistance where necessary.


Performance cookies 

These cookies allow us to improve your experience by collecting information on how you use the website.

Information such as links clicked, page visits, device and geo-location are recorded and captured in statistics. This includes cookies from third-party analytics services.


The cookies Inspire uses:


Travel platforms created by VIBE:

Cookie Name 





This cookie is used by Vibe to track a user's session and the products in their basket.     It is required for the booking flow to work.




This cookie is used by Vibe to track a user's sessions on the same device.  It is used to determine a unique user and is used for performance metrics by Vibe.



This cookie is used by Vibe to mark the cookie banner as read so we do not continue to show it to a user.  The absence of this cookie may also mean that no integrated analytics suppliers are enabled and will depend on a configuration setting on the website itself for this behaviour.



This cookie is used by Vibe to authenticate user's that want to retrieve an existing booking.



When a Delayed Payment gateway is used by a Storefront it will send an email to a user allowing them to login to make a payment. This cookie is used to remember this user throughout that flow.



This cookie is used by Vibe to keep a profile user logged in to their account after they have been authenticated.



This cookie is used by Vibe in the profile system to authenticate a user so they can view the authorisation page for a booking.



This cookie is used to remember historical filter choices for a profile user on the profile system booking overview page.



This cookie is used to remember filter choices for a profile user on the profile system booking overview page.



This cookie is used by Vibe to authenticate a user to view a specific quote and perform actions on that quote.



This cookie is used to track a user’s quote session.



This cookie is used by Vibe to keep a user logged in to a support ticket after they have been authenticated.



This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners




This cookie name is associated with Google Universal Analytics, according to documentation it is used to throttle the request rate - limiting the collection of data on high traffic sites. It expires after 10 minutes.



Google Analytics to count and track page views



This cookie enables the functionality of Google Maps.



It uses the data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.



Google Ads Optimization to store cookie consent preferences



3 __smSubscribed: The __smSubscribed cookie is set when a visitor subscribes via any of the List Builder, Welcome Mat, Scroll Box or Smart Bars they are shown on your website. If you have any of your Popups/Mats set to "Not Show To Users Who Already Subscribed", and Sumo detects this cookie in the visitors browser, it will not show that certain Popup/Mat.



2 __smOptOut: The __smOptOut cookie is set when a visitor clicks an "Opt-Out" button on any of the List Builder, Welcome Mat, Scroll Box or Smart Bars they are shown on your website. If you have any of your Popups/Mats set to "Hide From Users Who Opted Out", and Sumo detects this cookie in the visitors browser, it will not show that certain Popup/Mat.



__smVID is a unique visitor ID. Assigning short-term, constant IDs is an easy way of telling whether 4 page views were 4 users, or 1 user who hit 4 pages.



The __smToken is set once you login to Sumo and is checked to verify whether you are logged into Sumo or not.



1 __smShown:The __smShown cookie is set when any of the List Builder, Welcome Mat, Scroll Box or Smart Bars are shown on your website. If you have any of your Popups/Mats set to "Don't Show to a visitor until X days have passed", and Sumo detects this cookie in the visitors browser, it will not show that certain Popup/Mat.



Facebook to store and track visits across websites



Cookie set by the live-chat support platform

Reject or Delete existing cookies

Modern browsers allow you to change your cookie settings. You can set your browsers or devices to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised features cannot then be provided to you and accordingly you may not be able to take full advantage of all of the website's features. Each browser is different, so check the ‘help’, 'options' or 'preferences' menu of your browser to learn how to change your cookie preferences. The following links provide more information on cookie settings for commonly used browsers

Cookie settings in Internet Explorer(Open); 
Cookie settings in Firefox(Open); 
Cookie settings in Chrome(Open); 
Cookie settings in Safari web(Open); 
Cookie settings in iOS(Open).


More comprehensive information can be found on, which also gives advice on how to do this on a wide variety of browsers. This site includes details and more general information about cookies and how to delete cookies from your computer.

We do not recommend turning cookies off when visiting our websites as this could disadvantage you when making bookings for certain types of products and services. It may also mean that certain parts or functions of our websites do not work properly. Please also note that if you delete your cookies we may no longer automatically recognise your preferences, such as language and country preferences, any previous consent to terms and conditions or any opt‑outs.

Use of Google Analytics

Inspire uses Google Analytics on our websites, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. 

Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the United States. On behalf of the website provider, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (such as cookies and IP address) by downloading and installing the browser plug‑in available under Further information concerning Google’s terms and conditions of use and data privacy can be found at or at 


The customer’s consent is required where we (or our supplier on our behalf) would like to use non-essential cookies on our websites. 

Inspire’s Sales Promotion website offers their Cookie Policy upon opening the site. The usage of cookies is explained, and the cookies will only be used once the customer consents by clicking the “confirm” (relevant translation used on the language pages) button.

The “travel by inspire” (Vibe hosted) Travel Platforms and other Inspire websites such as “Inspirewebsite”, and are displaying a banner advising the usage of cookies and are advising that the continued usage of the site constitutes as consent.

The cookie policy can be found as part of the privacy policy.


Updates to Cookie Statement

We may update this Cookie Statement in response to changing laws or technical or business developments. You can see when this Cookie Statement was last updated by checking the 'Version Date' below this section.

Version Date

Reviewed and published 27/01/2021


We may amend this Privacy Notice from time to time to keep it up to date with legal requirements and the way we operate our business. The policy is reviewed at least annually or after any major update. If we decide to change our Privacy Notice we will place any updates on this webpage and the privacy sections of any relevant Platforms. Please regularly check this webpage and the privacy sections of any relevant Platforms for the latest version of our Privacy Notice. If at any point we decide to make fundamental changes to our Privacy Notice, we will seek to inform you by notice on our website or on the relevant section of any other Platform or email.

Date Published

This Policy was approved and published on 10th March 2022

Contact Details:

Inspire Europe Ltd

Victoria House 

19-21 Ack Lane East 


SK7 2BE 

0161 440 6600

Cookie Policy